Nationwide prayers for Mahajan
Mumbai : Prayers are being offered at thousands of places across the country for the speedy recovery of BJP leader Shri. Pramod Mahajan, battling for life at Hinduja Hospital, Mumbai.
Lakhs of viewers glued to their television sets seeing every development in the Mahajan case, is an example of the BJP leader’s charismatic personality.
While some people held yagnas or fire rituals, Madhya Pradesh Chief Minister Shivraj Singh Chouhan initiated prayers at the Mahakaleshwar temple in Ujjain.
The Bharateeya Janata Party on Tuesday expressed hope that both medicines and prayers would work and Shri. Mahajan would recover soon.
Meanwhile, Hindi news channels saw an increase in viewer ship of over 36 per cent last Saturday and Sunday on an average in comparison to the viewer ship for the previous four weeks. Similarly, the viewer ship for English new channels grew by around 26 per cent in the same period after the BJP’s all India general secretary was admitted to hospital.
“There has been a sympathy wave cutting across all strata of society for Pramod Mahajan†said Tapan Pal, chief executive officer, Audience Measurement and Analytics Ltd.
There was over 73 to 78 percent increase in the viewer ship of business executives and self-employed professionals on English news channels.
A 67 to 70 per cent increase in housewives’ viewer ship was registered by Hindi news channels. “Even when an iconic personality like Amitabh Bachchan was hospitalised, there was only a five per cent increase in two days in viewer ship of Hindi news channels,†said Pal.
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