Modi unleashes a blitzkrieg never seen before in Indian electoral history

published on May 11, 2014

Wherever you are in India, whatever your politics, and whomever you did or didn’t vote for, the spectre of Modi hangs over the 2014 Lok Sabha elections. So relentless has been his campaign, so dramatic his delivery, and so ubiquitous his development message, that he has converted a complex parliamentary system into a presidential-style referendum on himself. Over the last nine months, Modi has travelled 300,000 km, or seven times the Earth’s equatorial circumference. He has attended 5,187 events, addressed 477 rallies in 25 states while sleeping barely five hours a night, and harnessed the Internet and mobile telephony to connect with an estimated 230 million people, or one in every four voters. That’s more people than the population of Brazil and three times the combined annual traffic of the Delhi and Mumbai airports.

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