There is an important distinction between
effectiveness and efficiency in managing.
• Effectiveness is doing the right
• Efficiency is doing things right.
The general principles of effective management
can be applied in every field, the differences
being more in application than in principle.
The Manager's functions can be summed
• Forming a vision
• Planning the strategy to realize
• Cultivating the art of leadership.
• Establishing institutional excellence.
• Building an innovative organization.
• Developing human resources.
• Building teams and teamwork.
• Delegation, motivation, and communication.
• Reviewing performance and taking
corrective steps when called for.
Thus, management is a process of aligning
people and getting them committed to work
for a common goal to the maximum social
benefit - in search of excellence.
The critical question in all managers'
minds is how to be effective in their
job. The answer to this fundamental question
is found in the Bhagavad Gita, which repeatedly
proclaims that "you must try to manage
yourself." The reason is that unless
a manager reaches a level of excellence
and effectiveness, he or she will be merely
a face in the crowd.